As a professional, I know that the choice of words can significantly impact the success of any written content, including articles, blog posts, and even press releases. One common phrase that writers often use is “the agreement was concluded.” Though this phrase may seem harmless, it can negatively affect your content`s readability, engagement, and ultimately, its search engine optimization (SEO).

To optimize your content`s effectiveness and make it more engaging and SEO-friendly, you should avoid using passive voice constructions, such as “the agreement was concluded.” Writing in the passive voice makes your content seem less dynamic and less engaging to readers. It can also negatively impact your SEO efforts by making your content less searchable and less likely to rank highly in search engine results pages (SERPs).

Instead of using the passive voice, try using more active and engaging language. For example, you could write “we concluded the agreement,” or “the parties reached an agreement.” By using active voice constructions, you make your content more dynamic and engaging to readers while also boosting your SEO efforts.

Another way to make your content more engaging and SEO-friendly is to use more descriptive and specific language. Rather than simply stating that “the agreement was concluded,” try adding more detail about how the agreement was reached, what the agreement entails, and what the implications are. By providing more detail, you make your content more interesting and informative to readers while also boosting its searchability and relevance in SERPs.

In summary, as a professional, I advise against using passive voice constructions like “the agreement was concluded” in your written content. Instead, try using active and engaging language and providing more descriptive and specific details to make your content more interesting and informative to readers. By following these practices, you can create engaging, informative, and effective content that ranks highly in SERPs and resonates with your target audience.